- Through the industry body, the Clay Roof Tile Council
(CRTC), the manufacturers spearheaded a national marketing
campaign to educate and excite the construction industry
about clay. Their strategy has paid dividends.
- The CRTC campaign was to inform architects, planners,
specifiers and self-builders about the benefits of
clay roof tiles and encourage them to choose the product
for
their projects.
- Last year marked a watershed year for the industry
when the CRTC published its year-on-year sales result
which
reported that sales of clay roof tiles had soared
to record levels. Last year’s figures represent a
71 per cent increase in sales from 1994 and six per cent
up on 2001. Clay roof tiles are now high on the specifiers’ agenda.
- The marketing strategy’s success was backed up
in a survey conducted by the CRTC among conservation
officers, house builders, architects, planners and
roofing contractors. It found that 99% of those professionals
listed agreed that clay roof tiles enhance the built
environment and 95% believe clay roof tiles are sustainable
building products.
The Council’s efforts to promote the use of clay
roof tiles include:
- THE CRTC mobile exhibition which tours local authorities and educational establishments throughout the UK to promote the history and benefits of clay roof tiles
- CRTC Clay Roofing Awards launched in 2002 to recognise
and reward the efforts of its industry professionals.
The next Awards will be held in May 2006
- The launch of the CRTC Vertical Tiling
Guide CD-ROM
in 2001 and the launch of the Plain Tiling
Guide in 2004.
- Support for the SureVent campaign to inform homeowners and industry professionals of the need to ventilate roofs. The CRTC believes that adequate tried and tested methods of roof ventilation should always be used
- Publish industry survey findings about State of
the Industry and industry’s views on the benefits
of clay roof tiles
If you require additional information please contact:
Clay Roof Tile Council Press Office
Golley Slater
Richmond House
Guiseley
Leeds
LS20 8PF |
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| Tel: |
01943 484848 |
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